Steal the 3 top ways I increase the amount brands pay me for my work as a creator.

I’ve certainly learned a few tricks after negotiating hundreds of brand collaborations the last 5 years. I’ve streamlined my process to be consistent, effortless, and always max out what’s possible. This is what has helped me make over $500,000 as a creator and land over $1 million dollars worth of collaborations.

Let’s dive into my 3 methods below.

3 ways to increase your payout from brand collaborations as a creator and influencer

1. Offer a variety of services

Increase your collaboration $$ and payments by offering MORE services to brands and being able to create across platform types. It’s extremely valuable to be able to create both photo and video content for brands and have more than one social media channel. Here are some ideas:

• A single permanent photo post
• A carousel post (charge more!)
• A video Reel
• A story set (3-5)
• Posts on your other platforms (blog, TikTok, Youtube, Pinterest)
• A link spot in your bio
• Content creation and UGC (photos or videos you create for them to use that you DO NOT post)
• Licensing of past videos or photos
• Whitelisting (when a brand takes your sponsored post and promotes it/boosts it as an ad to more people)
• Blacklisting (a form of whitelisting, but they take your content that ISN’T posted on your feed you gave them but still run as an ad under your handle)
• Permission and license to use the content you post on THEIR channels for X amount of time
• Exclusivity (X amount of time you won’t post about a competitor)

2. Offer packages

Increase your payout by offering your services packaged together in different ways as a discount. For instance, if you charge $500 for 1 tiktok, offer a package of 3 tiktoks for $900 ($300/tiktok). You can package multiple posts together, you can package monthly posts together, and you can pacakage different types of content together for a discounted rate.

3. Negotiate based on their max budget

If you discover their max budget is $1000, but your posts you charge $500 for, figure out how you can meet that budget by offering more to equal $1000.

One way I usually do this is by sort of “shooting high” to discover the max budget. So offering a bit more than what I assume their budget might be so I can see what the max is and offer how we can meet in the middle.

What I’ve learned working with brands

I had my very first collaboration as a content creator in 2017, and that summer I finally had my first paid collaborations.

So yes, I’ve been doing this a while lol. And I’ve learned a LOT after working with hundreds of brands over the years.

The BEST thing you can do is view collaboration as RELATIONSHIP building. This is not a short-term, but a long-term game. One of the best ways to have consistent income as a creator is to have REPEAT clients / brands you work with for the long term and focus on the VALUE you provide them (and always respond to your emails 😉 ).

I started building this as a side hustle up until 2020 when it grew to a full-blown full-time business that replaced my previous job.

But man it’s almost 2023, that’s a LONG TIME!

I don’t want it to take you as long as it did me!!!

So I made it easy for you to build out your side hustle as a creator, so you can skip the years of “figuring it out” on google university like I did.

I’d love to invite you to my completely FREE training!

PIN THIS FOR LATER!