How To Make a WordPress Website & Blog: A Step-by-Step Guide for UGC & Content Creators

If you want to take your creator business to the next level, one of the smartest moves you can make is building your own blog and portfolio website. As a UGC creator or content creator, your website becomes the professional home for your brand, a place where brands, clients, and followers can find you, see your work, and connect with you directly.

In this guide, I’ll walk you through how to set up a stunning portfolio website using SiteGround and WordPress — the exact setup I use myself.

Why Every Creator Needs a Website

When I first started as a creator, I quickly realized that having a website changed everything. Starting scrappy is great with a free one page website design for your portfolio, or even just a PDF, but once you’re ready to grow, having a website is SO important. Here’s why it matters:

• Professionalism: Brands take you more seriously when you have a website and custom email (instead of just a Gmail).
  
• Visibility & SEO: Blog posts make you searchable on Google, helping brands find you outside of social media algorithms.
  
• Monetization: You can earn through affiliate links, digital products, or sponsored blog posts.
  
• Control: Unlike Instagram or TikTok, your blog is yours — not at the mercy of changing algorithms.
  
• Bigger Brand Deals: You can add blog posts as deliverables in campaigns, raising your package rates.
  

A website, blog and portfolio aren’t just “nice-to-have” — they’re your business foundation. This is the next step in your business as a professional creator, and brands take you seriously with this level of professionalism and brand.

Step 1: Choose а Platform to Host Your Site

When creating a website, you need a place for it to live online, and that’s called “web hosting”.  After trying different hosting platforms, I’ve stuck with SiteGround for years – both for my websites and my design clients. I chose them mainly for their reliability and the fact that everything I need is included without hidden fees or complicated add-ons, such as:

• Free Domain: No need to buy elsewhere — your domain is included.
• Unlimited Email Accounts: Create a professional email like hello@yourname.com.
• Built-in Speed & Security: Premium features without extra fees.
• Daily Backups: Peace of mind if something goes wrong.
• One-Click WordPress Install: No coding needed.
• 24/7 Support + AI Assistant: Friendly and fast help when you need it.

They’re also consistently rated among the top hosting providers in the industry.

📌 Hosting Plans:

• StartUp – Perfect for beginners (1 site, 10 GB storage, 10K monthly visits). This is my suggested plan to start with!
• GrowBig – Best value (more sites, faster speed, extra resources).
• GoGeek – For high-traffic sites or advanced users.
  
  

👉 [Sign up with SiteGround here using my affiliate link]

Step 2: Pick a Domain Name

Your domain should be simple, memorable, and consistent with your brand. A few tips:

• Use your name (great for personal brands).
  
• Keep it short and easy to spell.
  
• Align it with your social handles for brand consistency (the most ideal case is for it to be the same as your social media handle! So mine is @kellyyhill and my website is kellyyhill.com!)
  

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Step 3: Install WordPress & Select a Theme

Now that we have our domain, we can setup the site! Once you’re in your SiteGround Client Area, you can install WordPress, which is the go-to platform for creators building portfolios and blogs, and start your new site in just a few clicks! You don’t need any coding experience.

A brief overview of what we’ll do:

• Setup Website & WordPress in Siteground
• Pick your Theme: Choose a clean portfolio/blog theme (like Freelancer or UX Blog).
• Add Essential Plugins: SiteGround pre-installs popular plugins like WPForms (contact forms), All in One SEO (optimization), and gallery tools.
• Customize your Branding: Upload your logo, select your colors, and make it yours.

Step by step how to setup your site:

Step 1: Select “set up site”

Step 2. Select “New Domain” or “Existing Domain” based on if you already have your domain address or new to create a new one!

3. Select “Start New Website”

4. Select “Wordpress” under Choose Application

5. And it’s set up! Now the fun part begins! Select “Get Started” and then go to “Ssite Ttools” to start customizing and adding your theme.

6. Go to on your left side menu bar “Wordpress” and select “Install & Manage”

7. Select the purple arrow button under “Actions” listed next to your domain name.

8. Select “start now” and choose your free website theme!

9. Add the “contact form” and “gallery” plugins for your site, and then all the suggested marketing plugins for your site and select “Complete” to Set up the WordPress theme.

10. Select “View Site” once it is finished installing and then you will be previewing your site! You will have a menu bar at the top where you can customize everything. 

11. Select “Customize” to start editing your theme

12. You can easily edit your Logo by hovering over the Logo in the top left corner and upload your own!

13. Customize the theme and your website with your own images, text, and adjust/remove any layout parts you don’t need!

14. If you select the top left menu bar in the customizer, you will access WordPress setup, and can add new pages. This will give you the option to generate new pages with AI for even faster setup!

So next we are going to set up your essential pages for your portfolio and brand, and I’ll walk you through the exact content you’ll need as a UGC & Content Creator on your new wordpress website & blog portfolio!

Step 4: Create Your Essential Pages & Customize your Website Content

Your portfolio site doesn’t need to be complicated, so start with these core pages:

• About Me: Who you are and what you offer.
  
• Portfolio: Showcase your UGC work (photos, videos, case studies).
  
• Contact: Make it easy for brands to reach you.
  
• Blog: Share tips, reviews, or industry insights that align with your niche. A great first blog post to write is just your story about why you started UGC & Content Creation and how you create for brands! (think of it as an intro post & behind the scenes look into your creator business!)

✨ What to Include in Your Portfolio on your website

Your website isn’t just a collection of pretty photos — it’s your digital first impression. Here’s what to include to make it stand out and convert:

1. Your Best UGC Work (Show Range & Style)

Include 6–10 of your strongest examples across different categories (beauty, lifestyle, food, etc.). Mix photo and video work to show variety and skill. You can download my free guide here of the exact videos to have in your portfolio to attract brands and have them saying YES immediately!

💡 Pro tip: Choose content that looks organic but polished. Brands want to see how your work performs in real-world, scroll-stopping settings.

2. Before & After or Case Study Examples

If you’ve helped brands improve engagement or conversions through your content, highlight those results.

• Share short blurbs like: “This video received 25K+ views organically” or “Brand reposted on Instagram ads.”
  

3. Testimonials or Brand Logos

Add any client feedback, even from gifted collabs or smaller brands. This builds instant credibility.

4. Your Niche & Audience Insight

Include a short section about your niche (e.g., “Clean beauty & wellness content that builds brand trust”).
If applicable, add a few audience stats or demographics to show who you reach.

5. Deliverables & Services

Let brands know exactly how they can work with you — UGC videos, product photos, blog features, social posts, etc.
You can include a simple pricing guide or a “Request a Quote” button linked to your contact form.

6. Optional: Your Media Kit or Rate Card

You can also embed a PDF or link to download your media kit for quick access for brand inquiries.

Step 5: Enhance & Optimize Your Website

Now that your site is live, let’s make it work for you:

• SEO Optimization: Use All in One SEO to add keywords, titles, and meta descriptions.
  
• Email Marketing: Add a signup form and start building your email list (SiteGround includes a built-in email marketing tool).
  
• Affiliate Links: Monetize your blog posts with affiliate products you love.
  

Final Thoughts: Your Website = Your Brand’s Home

Creating a stunning portfolio website doesn’t have to be overwhelming. With SiteGround + WordPress, you can launch quickly, customize easily, and have everything in one place.

This step alone can set you apart as a professional creator, make you more discoverable online for brands, open new income streams, and attract more brand partnerships.

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🚀 Ready to Take Action?

👉 Watch the full tutorial video here: [YouTube Tutorial] to see a step-by-step demo of how I set everything up inside SiteGround & WordPress.

👉 Download my FREE Blog & Portfolio Checklist for Creators: [Grab the freebie HERE] — this guide will walk you through the exact steps you need (and what to avoid!) so you don’t miss a thing while setting up your website.

👉 Sign up for Siteground: [Click here] My preferred website hosting platform!

With your new website in place, you’ll have the professional Creator home your brand deserves✨